Shelley McArthur Everett

Shelley McArthur Everett

Founder + President

Passionate, driven and results-oriented, Shelley brings over two decades of experience and earned reputation as one of Western Canada's leading hospitality public relations professionals. Her proven marketing communications strategies have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure that connect her clients to a wider audience both in British Columbia and beyond.

Having founded SMC in 2013, Shelley has worked in partnership with a roster of noteworthy clients that represent a virtual who’s who of Vancouver’s vibrant culinary scene including Ask For Luigi, St. Lawrence, Chambar, Tacofino, Momofuku, White Spot Hospitality, Destination Vancouver, Pattison Food Group and Ocean Wise to name a few. Prior to that, Shelley served a six-year tenure as Communications Director for the Toptable Group (Whistler’s Araxi and Vancouver’s Blue Water Cafe, CinCin, West and Thierry) and with the Rick Hansen Foundation, where she was part of the communications team that led its Wheels in Motion national fundraising campaign as well as the 15th and 20th anniversaries of Hansen’s epic Man in Motion World Tour.

Shelley’s experience in the not-for-profit sphere gave her the background that helped her launch Breaking Bread, a groundbreaking non-profit initiative providing support for local, independent restaurants and the foodservice industry at large in the wake of the COVID-19 pandemic. Throughout 2020, she also sat on the COVID-19 Metro Vancouver Tourism & Hospitality Recovery Task Force and two of its sub-committees: Communications and Supply-side Recovery. Shelley currently sits on the Advisory Board of W.O.R.T.H. Association - Women of Recreation, Tourism & Hospitality - challenging The Gender Pay Gap, Discrimination, Work/Life Balance Challenges, Lack of Advancement Opportunities and Retention Challenges, serving her industry contemporaries.

Shelley holds a Bachelor of Arts degree in communications from Royal Roads University, a Public Relations diploma from Kwantlen Polytechnic University, and Level II accreditation from the International Sommelier Guild.