SMC Communications wins ‘Best PR Campaign’ and ‘Really Nice Award’ at the National 2020 Hashtag Awards
We are delighted to announce SMC Communications was honoured twice at this year’s national Hashtag Awards, presented by Social At Home in partnership with Marketing News Canada. The annual industry competition celebrates the innovative and creative work of Canada’s marketing, communication and advertising professionals.
SMC was singled out as the winner in the Best PR Campaign and Really Nice Award categories for its national Breaking Bread COVID-19 response campaign in support of independent restaurants across Canada.
“The Breaking Bread campaign gave our team a sense of purpose and a cause to fight for when we needed it most.”
This 2020 Hashtag Awards received hundreds of entries from individuals and organizations in more than 30 unique categories covering digital and traditional marketing, agency work, strategic communications, ad campaigns and more. Winners were recognized during an online presentation ceremony on March 5 at the Social At Home Virtual Digital Marketing Conference.
“It’s an honour to be recognized at this year’s Hashtag Awards among so many talented industry colleagues across Canada,” says SMC Founder and President Shelley McArthur Everett. “Over the past year, I’m so proud of how my team has demonstrated resilience, adaptability and strong leadership to support both our clients and the hospitality industry as a whole through this incredibly challenging time.
Launched on March 13, 2020, SMC’s Breaking Bread initiative was the first COVID-19 response campaign established in support of restaurants across Canada. What began as a collective of 23 restaurant partners in Vancouver rapidly grew into a comprehensive campaign featuring more than 2,350 food and beverage businesses from coast to coast that has directly contributed to increased sales for small and independent businesses across the country. “Breaking Bread is an amazing campaign [envisioned by SMC Communications] to raise awareness about the industry about buying local and keeping the restaurant industry alive,” said the judges.
“The Breaking Bread campaign gave our team a sense of purpose and a cause to fight for when we needed it most,” says Jan-Christian Sorensen, SMC Account Manager and founding member of the Breaking Bread team. “We’re so grateful that the platform continues to resonate and make a meaningful impact within the foodservice and hospitality industry.”
To learn more about Breaking Bread, visit breakingbreadnow.com and check out our Case Study.