Shelley has staked a claim as one of Vancouver’s marquee public relations professionals by spearheading numerous high-profile communications initiatives, marketing campaigns, media launches and successful events. Her efforts have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure through custom-designed strategies and social-media solutions that connect her clients to a wider community both in Vancouver and abroad.
Passionate, driven and results-oriented, Shelley brings more than 15 years of experience and a personal, hands-on approach to a roster of noteworthy clients that represent a virtual who’s who of Vancouver’s vibrant culinary scene.
Before establishing SMC, Shelley served as Communications Director for the Toptable Group’s acclaimed host of hospitality venues (Whistler’s Araxi and Vancouver’s Blue Water Cafe, CinCin, West and Thierry), where she led a host of high-profile projects, including: the launch of three award-winning cookbooks; the social media roll-out for each of Toptable’s five venues; the highly anticipated opening of Thierry Chocolaterie Patisserie Café; Araxi’s grand-prize role in FOX’s Hell’s Kitchen reality TV series with chef Gordon Ramsay; title sponsorship of the Canadian launch of Anthony Bourdain’s Kitchen Confidential sequel Medium Raw; and the finale segment on NBC’s Today Show during the Vancouver 2010 Winter Olympic Games.
Prior to joining Toptable, Shelley enjoyed a five-year tenure with the Rick Hansen Foundation, where she was an integral part of the marketing communications team that launched Wheels In Motion — the foundation’s national fundraising and awareness campaign — as well as the 15th and 20th anniversary events celebrating Rick Hansen’s epic Man In Motion World Tour.
Shelley holds a Bachelor of Arts degree in communications from Royal Roads University, a Public Relations diploma from Kwantlen Polytechnic University, and Level II accreditation from the International Sommelier Guild.
Kiran brings to the fold an innate knowledge of graphic design as well as cutting-edge marketing and social media strategies.
A Bachelor of Arts graduate of Simon Fraser University with a background in writing and multimedia design, Kiran served as both a Community Liaison and Marketing Coordinator with River Market at Westminster Quay in New Westminster before launching her own graphic design business Blancanvas Design and taking on the role of Marketing Director with Macdonald Realty’s Platinum Project Marketing.
As account manager with SMC, Kiran will lend her unique talents and affinity for Vancouver’s exciting culinary scene to an ever-growing roster of clients, helping them optimize their brand and engagement with the media and public at large.
While she might be a relatively new acolyte of the West Coast way of life, Jessica Napier has quickly immersed herself in the local scene and established herself as a true authority on the best spots to eat, drink, visit and play in both the Lower Mainland and around BC.
Armed with a Masters degree in Communications and Cultural Studies from Ryerson and York Universities as well as a Bachelor of Arts in Communications from McMaster University, Jessica compiled an extensive portfolio back East writing for various print and online publications including Where Toronto and Metro, where she was featured as a national columnist.
She planted new roots in Vancouver in 2015 as a city editor for Yellow Pages before joining the team at SMC, where she now works one-on-one with a roster of top-shelf clients in the hospitality industry, helping them to harness the power of social-media platforms while creating compelling and engaging campaigns that afford them the unique opportunity to distinguish themselves in Vancouver’s ever-expanding culinary scene.
Prior to joining forces with SMC in 2013, Jan-Christian was a proofreader, writer and editor for various community, city and provincial newspapers and magazines both here in British Columbia and in his Maritime stomping grounds.
After leaving New Brunswick to pursue a career in screenwriting, he was an award-winning Sports Editor at the North Shore News in North Vancouver for seven years and went on to freelance for various publications under the umbrellas of Business in Vancouver, Lower Mainland Publishing (North Shore News, Vancouver Courier, Burnaby Now), Vancouver Magazine and Glacier Media Group, and is a current contributing writer to Redsoxlife.com.
Jan-Christian holds a Bachelor of Arts degree with a major in History and a minor in Classics from the University of New Brunswick and is also a graduate of the Capilano University School of Motion Picture Arts Diploma Program.
Amy brings to the fold a wealth of experience and valuable insight into the strategic needs of clients to harness the power of digital and social media outlets.
In her role as Social and Digital Media Specialist, Amy not only manages social-media content calendars and promotions for multiple clients on such platforms as Instagram, Facebook and Twitter but also creates engaging and original content while leveraging existing material to achieve maximum user engagement.
A graduate of the University of British Columbia, Amy followed her passion and turned her attention to food photography and styling while completing her Masters degree in Health Psychology — her work has since been featured in such publications as Elle Décor and Better Homes and Gardens Magazines as well as on Buzzfeed, Yahoo!, MSN and Food Network Canada.
While Ashley may be the newest member of the growing SMC team, she brings to the firm a wealth of experience in key front-of-house and behind-the-scenes roles in both the digital marketing and hospitality industries.
A graduate of Kwantlen Polytechnic University’s business administration program — where she specialized in marketing management and helped design and implement an array of successful concept-through-completion campaigns for the British Columbia Lottery Corporation, Vancouver Maritime Museum and the City of Vancouver, among others — Ashley also proved her marketing mettle by developing content and branding for clients in the not-for-profit sector.
In her new role at SMC, Ashley will utilize her acumen for design and digital marketing as well as her knack for critical thinking, creativity and networking to help an ever-growing roster of clients realize their unique goals as they strive to grow their brand and expand their reach.