Team Up with The Experts


Team Up with The Experts


Shelley has staked a claim as one of Vancouver’s marquee public relations professionals by spearheading numerous high-profile communications initiatives, marketing campaigns, media launches and successful events. Her efforts have boosted revenues and driven millions of dollars worth of true-to-brand editorial exposure through custom-designed strategies and social-media solutions that connect her clients to a wider community both in Vancouver and abroad.

Passionate, driven and results-oriented, Shelley brings more than 15 years of experience and a personal, hands-on approach to a roster of noteworthy clients that represent a virtual who’s who of Vancouver’s vibrant culinary scene.

Before establishing SMC, Shelley served as Communications Director for the Toptable Group’s acclaimed host of hospitality venues (Whistler’s Araxi and Vancouver’s Blue Water Cafe, CinCin, West and Thierry), where she led a host of high-profile projects, including: the launch of three award-winning cookbooks; the social media roll-out for each of Toptable’s five venues; the highly anticipated opening of Thierry Chocolaterie Patisserie Café; Araxi’s grand-prize role in FOX’s Hell’s Kitchen reality TV series with chef Gordon Ramsay; title sponsorship of the Canadian launch of Anthony Bourdain’s Kitchen Confidential sequel Medium Raw; and the finale segment on NBC’s Today Show during the Vancouver 2010 Winter Olympic Games.

Prior to joining Toptable, Shelley enjoyed a five-year tenure with the Rick Hansen Foundation, where she was an integral part of the marketing communications team that launched Wheels In Motion — the foundation’s national fundraising and awareness campaign — as well as the 15th and 20th anniversary events celebrating Rick Hansen’s epic Man In Motion World Tour. 

Shelley holds a Bachelor of Arts degree in communications from Royal Roads University, a Public Relations diploma from Kwantlen Polytechnic University, and Level II accreditation from the International Sommelier Guild.

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Account Manager

While she might be a relatively new acolyte of the West Coast way of life, Jessica Napier has quickly immersed herself in the local scene and established herself as a true authority on the best spots to eat, drink, visit and play in both the Lower Mainland and around BC.

Armed with a Masters degree in Communications and Cultural Studies from Ryerson and York Universities as well as a Bachelor of Arts in Communications from McMaster University, Jessica compiled an extensive portfolio back East writing for various print and online publications including Where Toronto and Metro, where she was featured as a national columnist.

She planted new roots in Vancouver in 2015 as a city editor for Yellow Pages before joining the team at SMC, where she now works one-on-one with a roster of top-shelf clients in the hospitality industry, helping them to harness the power of social-media platforms while creating compelling and engaging campaigns that afford them the unique opportunity to distinguish themselves in Vancouver’s ever-expanding culinary scene.

Account Manager

Prior to joining forces with SMC in 2013, Jan-Christian was a proofreader, writer and editor for various community, city and provincial newspapers and magazines both here in British Columbia and in his Maritime stomping grounds.

After leaving New Brunswick to pursue a career in screenwriting, he was an award-winning Sports Editor at the North Shore News in North Vancouver for seven years and went on to freelance for various publications under the umbrellas of Business in Vancouver, Lower Mainland Publishing (North Shore News, Vancouver Courier, Burnaby Now), Vancouver Magazine and Glacier Media Group, and is a current contributing writer to Redsoxlife.com.

Jan-Christian holds a Bachelor of Arts degree with a major in History and a minor in Classics from the University of New Brunswick and is also a graduate of the Capilano University School of Motion Picture Arts Diploma Program.


Account Manager

A savvy and focused PR professional with more than a decade of experience under her belt, Michelle Lan brings her reputation for crafting creative and results-driven communications and marketing strategies to the ever-growing roster of high-profile clients under the SMC umbrella.

Armed with a sociology degree from the University of Calgary and a diploma in Public Relations from Kwantlen Polytechnic University, Michelle first began her PR career in 2007 working alongside SMC Communications Inc. principal Shelley McArthur as a Communications Assistant while both were with the prestigious Toptable Restaurant Group.

Since that time, Michelle has proven her mettle as a food and wine connoisseur with an innate knowledge of the local scene, social media maven and special-events coordinator for a host of clients in the fashion, lifestyle and hospitality industries both in Vancouver and abroad.

Social Media Specialist & Photographer

Amy brings to the fold a wealth of experience and valuable insight into the strategic needs of clients to harness the power of digital and social media outlets.  

In her role as Social and Digital Media Specialist, Amy not only manages social-media content calendars and promotions for multiple clients on such platforms as Instagram, Facebook and Twitter but also creates engaging and original content while leveraging existing material to achieve maximum user engagement.  

A graduate of the University of British Columbia, Amy followed her passion and turned her attention to food photography and styling while completing her Masters degree in Health Psychology — her work has since been featured in such publications as Elle Décor and Better Homes and Gardens Magazines as well as on Buzzfeed, Yahoo!, MSN and Food Network Canada.