Services
Whether we’re working with clients on a project basis or as part of a long-term relationship, we understand the unique needs of your business and the value of a strong return on investment. We take a multi-faceted approach to media relations and digital storytelling, securing high-profile feature opportunities for dozens of clients and increased their media exposure across a range of outlets.
Public Relations & Promotions
We have built a solid reputation as one of Canada’s top PR agencies. We specialize in producing timely and engaging content to ensure your story stands out from the competition. With decades of industry experience, our team has cultivated an impressive network of media contacts on a local, national and international level, developing authentic personal connections with print, digital and broadcast journalists in key target publications and geo-markets.
Influencer Marketing
We cultivate one-on-one relationships with food bloggers and social media personalities to leverage their networks and help our clients expand their reach. Trusted voices in their respective online communities, influencers represent a unique and authentic opportunity to communicate brand messages and engage a target audience while increasing online visibility.
Event Management
From grand opening parties and cocktail receptions to guest chef dinners and large-scale culinary festivals, SMC events are designed to attract maximum media attention, increase exposure for our clients and generate tangible sales results. Our team takes a hands-on approach to event planning from start to finish, creating customized plans to fit your needs, managing guest lists and securing top-tier media representatives, and collaborating with third-party vendors to deliver truly unforgettable private and public events.
Branding & Graphic Design
Whether you still need a logo, someone to assist with menu design or a complete brand identity, our creative team will craft strategic and memorable work that makes an impact. We help discover your brand identity by sitting down to learn about your vision and translating it into a consistent visual system that can be used across print and digital platforms.
Photography & Content Creation
Content rules everything around us. Photography and video are essential assets to building brand awareness. Whether it’s a new menu to promote, or a jazzy event you want to capture, we have a team of in-house photographers and trusted contractors to produce beautiful and memorable work.
Brand Strategy & Planning
We have been trusted partners, advocates and consultants to hundreds of business owners as they launch new ventures. Strategy is the foundation of every communications plan. Whatever your goals, we’ll design short, and long-term strategic marketing programs that deliver maximum exposure and positive brand results.
Email Marketing
We engage with your audiences through custom designed digital newsletters so you can cut through the noise and stand out from the rest. We’ll create a strategic email marketing plan that will continue to keep your brand top of mind.
Social Media Management
Reels! IGTV! Likes! Social media, and the way we interact with each other is changing every day. We work with clients to manage and optimize their social media accounts by creating original content to increase exposure, drive engagement and turn social followers into loyal customers. Our social team is always one-step ahead of the trends, creating eye-catching content designed to gain exposure, increase engagement and drive conversions. We develop and implement creative content strategies, promotional campaigns and brand partnerships, while conducting regular account audits and preparing custom reports to measure success.
Web Design & Development
In our ever changing digital world, it’s more important than ever to have a reliable online presence and stay in touch with your audience. Our in-house design and development team design bespoke, user-friendly websites to give you a striking home base for your brand that is designed to catch eyes and results.
Crisis Communications
A crisis can occur in any workplace - preparation is the key to prevent escalation of the situation. SMC’s team of experts will help clients prepare for a crisis by defining and managing the risks connected to the company and designing a proactive communication plan to avoid escalation.